“Before Woomio, we had another software tool. However, it did not give us as much information as we would hope in terms of KPIs and data. Today with Woomio, we set up lists and make different campaigns accordingly. Now, we have all the insights we need on the influencers to be able to make the right decisions on who to add to our campaigns.

Once the campaign is set we monitor them through Woomio. In this way, we don’t miss out on any content, and we check if the influencers have posted as agreed. To get the most accurate outcome we also put in the campaign cost. After the campaign is done, we make reports and analyze the results.

Using Woomio definitely saves us time on a daily basis. Our influencers are very pleased with our new email send-outs due to the more inviting design of context and photos. Regarding the KPIs, we can now measure more areas, which is a big benefit for us. Some key metrics that we look for are the number of impressions, reach, engagement, CPTI, and of course the ROI.”