3 Immortal Reasons Why Influencer Marketing Is Worth It
Marketers say that they waste 26% of their marketing budget on the wrong channels or strategies. Ouch. Since the digital space is changing, brands struggle to combat three costly marketing challenges: Brand communication is lacking trust. More and more people use ad blockers. Ads get more and more expensive. But just when the future of marketing […]
How to Win Consumers’ Trust With Influencers
Digital development has changed our lives completely. As a result, consumers today are savvier and more data-driven compared to their ancestors. The higher buyers’ expectations, the ease of information exchange, and the fierce competition have put great pressure on brands. Additionally, consumers tend to mistrust advertising and cast doubt upon how transparent the brand is. […]
All You Need to Know About De-influencing – and How You Can Prevent the ‘SoMe Curse’ From Hitting Your Product
We learned the word “influencer” about, what feels like, two seconds ago. Now you have to know another – and just as important – one: De-influencer. Or anti-influencer. They’ve started a trend where social media creators de-influence their followers by telling them about products and brands not to buy or waste their money on them. Can […]
Guide to Influencer Dark Posting
Social media marketing is a field with numerous opportunities. If your brand is not familiar with it, most probably you fall behind the competition. Certainly, there are various ways to promote your company using social media channels. Among the most profitable are collaborations with influencers and paid ads. Now you have the chance to combine […]
How much do influencers really cost?
One of the main challenges in Influencer Marketing is the price determination of influencers. Companies have already acknowledged the benefits of influencers, but marketers often fail in discovering the proper reward for influencer’s efforts. But how much do influencers cost and how can you determine the price range of every single one? Influencer Marketing is […]
Germany’s Top 10 Influencers by followers
Ever wondered who has the highest follower number on Instagram in Germany? Using the Woomio software, we created a list of Germany’s Top 10 Influencers by followers. The list will give you a brief overview of their career, audience and personal background. Lisa and Lena – 18.9 Mio Follower View this post on […]
