Why should you consider influencers as part of your media mix?

Influencer Marketing grows in popularity. This blog post will reveal to you why you should consider influencers as part of your media mix. It is […]

How Social Media affects advertising?

Lately, consumer behaviour has changed drastically. This has influenced many industries, some more than others. Perhaps the greatest consequence of the spread of Internet connectivity […]

Guide to Word of Mouth Marketing

Are you aware that according to Invespcro, Word of Mouth Marketing drives $6 trillion of annual consumer spending? In fact, 64% of marketing professionals consider word of mouth marketing […]

The Ultimate Guide To Creating An Impressive Influencer Marketing Brief

By implementing Influencers to a media strategy you need to contact them with an Influencer Marketing Brief. With that, a company can take advantage of […]

How to choose the right influencer?

To develop a successful Influencer Marketing campaign with the right influencer, a brand has to consider many significant points. This strategy type relies completely on […]