How to calculate influencers reach efficiency?

Over the past decade, the popularity of influencer marketing has skyrocketed. It is becoming one of the most effective marketing tactics available to businesses. It […]

What is an influencer engagement rate and why does it matter?

Understanding the influencer engagement rate is crucial for your influencer campaign. Influencer Marketing is quickly becoming a preferred marketing strategy among businesses who wish to […]

5 Indications of a strong reach efficiency rate

Disclaimer: If you’re not 100% sure what influencer reach efficiency rate is, you can learn more¬†HERE. Advertising is all about impact. Influencer marketing makes no […]

The challenge of measuring influencer ROI

Influencer marketing is a fast-evolving part of the digital marketing sector. A great number of companies have already put effort into the implementation of this […]

3 most common Influencer Marketing Challenges

Influencer marketing, as part of digital marketing, has evolved impressively in recent years. Consequently, more and more companies start developing such a strategy and notice […]