top 3 advertising challenges
Powerful Influencer marketing can solve your costly marketing initiatives

Powerful Influencer marketing can solve your costly marketing initiatives Advertising is an irreplaceable part of the marketing process. Even though brands are investing great amounts in marketing budgets, often they fail to combat the top 3 costly marketing initiatives. However,

win consumer trust with influencers
How to win consumers’ trust with influencers

How to win consumers' trust with social creators This is the complete guide on how to win consumers' trust with Influencer Marketing.  Digital development has changed our lives completely. As a result, consumers today are savvier and more data-driven compared to

reach efficiency rate
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5 indications of a strong reach efficiency rate Disclaimer: If you're not 100% sure what influencer reach efficiency rate is, you can learn more HERE. Advertising is all about impact. Influencer marketing makes no difference. It is an industry that has gained

influencer engagement rate
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Influencer Engagement Rate Influencer Marketing is getting more popular with time, and there is a limitless number of brands acknowledging the benefits of such a tactic. Just like any other marketing strategy, collaborations with influencers require a strategic approach, to

Influencer rate efficiency
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Calculating influencer reach efficiency Influencer marketing as we know it today came to life just a few years ago. However, it is already one of the most effective marketing tactics. It can boost your brand performance by establishing close-knit relationships

Infuencer dark posting
Guide to Influencer Dark Posting

Influencer Dark Posting Social media marketing is a field with numerous opportunities. If your brand is not familiar with it, most probably you fall behind the competition. Certainly, there are various ways to promote your company using social media channels. Among

Influencer Marketing legal Checklist

How to avoid legal issues with your influencer campaigns With the growing number of social media users worldwide, it is not a surprise that social media marketing is booming these days. Influencer Marketing has stood out among all other social media

Influencer marketing trends
Top 6 Influencer Marketing Trends 2020

Top 6 Influencer Marketing Trends that will shape 2020 In the last few years, Influencer Marketing has enjoyed rapid expansion. The number of brands working with influencers is further growing. Accordingly, marketers allocate greater parts of their budgets for such collaboration.

The challenge of measuring influencer ROI

Why marketers find it hard to measure influencer ROI Influencer marketing is a fast-evolving part of the digital marketing sector. A great number of companies have already put effort into the implementation of this strategy. Similarly to the growing popularity, the

choose the right influencer
How to choose the right influencer

A complete guide on how to choose the right influencer To develop a successful Influencer Marketing campaign, a brand has to consider many significant points. This strategy type relies completely on creative influencers and the captivating content they create.People trust