How to win consumers’ trust with social creators

How to win consumers' trust with social creators By Stelyana Hristozova, 02.04.2020 Digital development has changed our lives completely. Consumers today are much savvier and data-driven compared to the past.  The higher buyers'  expectations, the ease of information exchange, and the

5 Indications of a strong reach efficiency rate

5. indications of a strong reach efficiency rate By Stelyana Hristozova, 31.03.2020 Advertising is all about impact. Influencer marketing makes no difference. It is an industry that gained great popularity the latest time, however, only a few are aware of how

What is an influencer engagement rate and why does it matter?

Influencer Engagement Rate By Stelyana Hristozova, 18.03.2020 Influencer Marketing is getting more and more popular with time, and there is a limitless number of brands acknowledging the benefits of such a tactic. Just like any other marketing strategy, collaborations with influencers

How to calculate influencers reach efficiency

Calculating influencer reach efficiency By Stelyana Hristozova, 17.03.2020 Influencer marketing as we know it today came to life just a few years ago, but it is already one of the most effective marketing tactics. It can boost your brand performance by

Guide to Influencer Dark Posting

Influencer Dark Posting By Stelyana Hristozova, 11.03.2020 Social media marketing is a field with numerous opportunities. If your brand is not familiar with it, most probably you fall behind the competition. There are various ways to promote your company using social

Influencer Marketing legal Checklist

How to avoid legal issues with your influencer campaigns By Stelyana Hristozova, 09.03.2020With the growing number of social media users worldwide, it is not a surprise that social media marketing is booming these days. Influencer Marketing has stood out among all other

Top 6 Influencer Marketing Trends

Top 6 Influencer Marketing Trends that will shape 2020 By Stelyana Hristozova, 02.03.2020In the last few years, Influencer Marketing has enjoyed rapid expansion. The number of brands working with influencers is continuously growing, greater parts of budgets are allocated for such

The challenge of measuring influencer ROI

Why marketers find it hard to measure influencer ROI By Stelyana Hristozova, 12.02.2020Influencer marketing is a fast-evolving part of the digital marketing sector. A great number of companies have already put effort into the implementation of influencer strategy. Together with the popularity

How to choose the right influencer

What to be aware of when choosing and influencer By Stelyana Hristozova, 10.02.2020To develop a successful Influencer Marketing campaign, a brand has to consider many significant points. This strategy type relies completely on creative influencers and the captivating content they create.People

How much do influencers really cost?

How much do influencers charge? By Stelyana Hristozova, 10.02.2020One of the main challenges in Influencer Marketing  is the price determination of the influencer. Companies have already acknowledged the benefits of influencers, but marketers often fail in discovering the proper reward for