The challenge of measuring influencer ROI

Influencer marketing is a fast-evolving part of the digital marketing sector. A great number of companies have already put effort into the implementation of this […]

How to choose the right influencer?

To develop a successful Influencer Marketing campaign, a brand has to consider many significant points. This strategy type relies completely on creative influencers and the […]

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3 most common Influencer Marketing Challenges

Influencer marketing, as part of digital marketing, has evolved impressively in recent years. Consequently, more and more companies start developing such a strategy and notice […]