How to calculate influencers reach efficiency?

Over the past decade, the popularity of influencer marketing has skyrocketed. It is becoming one of the most effective marketing tactics available to businesses. It […]

What is an influencer engagement rate and why does it matter?

Influencer Marketing is quickly becoming a preferred marketing strategy among businesses who wish to increase their online presence to achieve the highest return on investment. […]

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Why should you consider influencers as part of your media mix?

Influencer Marketing grows in popularity. This blog post will reveal to you why you should consider influencers as part of your media mix. It is […]

5 Indications of a strong reach efficiency rate

Disclaimer: If you’re not 100% sure what influencer reach efficiency rate is, you can learn more HERE. Advertising is all about impact. Influencer marketing makes no […]

How Social Media affects advertising?

Lately, consumer behaviour has changed drastically. This has influenced many industries, some more than others. Perhaps the greatest consequence of the spread of Internet connectivity […]

Guide to Word of Mouth Marketing

Are you aware that according to Invespcro, Word of Mouth Marketing drives $6 trillion of annual consumer spending? In fact, 64% of marketing professionals consider word of mouth marketing […]

The Ultimate Guide To Creating An Impressive Influencer Marketing Brief

By implementing Influencers to a media strategy you need to contact them with an Influencer Marketing Brief. With that, a company can take advantage of […]

How much do influencers really cost?

One of the main challenges in Influencer Marketing is the price determination of influencers. Companies have already acknowledged the benefits of influencers, but marketers often […]