Germany’s Top 10 Influencers by followers

October 27, 2021

Author: Viktoria

Ever wondered who has the highest follower number on Instagram in Germany? Using the Woomio software, we created a list of  Germany’s Top 10 Influencers […]

Powerful Influencer marketing can solve your costly marketing initiatives

July 9, 2021

Author: Viktoria

Advertising is an irreplaceable part of the marketing process. Even though brands are investing great amounts in marketing budgets, often they fail to combat the […]

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How to calculate influencers reach efficiency?

June 17, 2021

Author: Viktoria

Over the past decade, the popularity of influencer marketing has skyrocketed. It is becoming one of the most effective marketing tactics available to businesses. It […]

What is an influencer engagement rate and why does it matter?

May 18, 2021

Author: Sophia

Understanding the influencer engagement rate is crucial for your influencer campaign. Influencer Marketing is quickly becoming a preferred marketing strategy among businesses who wish to […]

Why should you consider influencers as part of your media mix?

April 5, 2021

Author: Sophia

Influencer Marketing grows in popularity. This blog post will reveal to you why you should consider influencers as part of your media mix. It is […]

5 Indications of a strong reach efficiency rate

March 31, 2021

Author: Sophia

Disclaimer: If you’re not 100% sure what influencer reach efficiency rate is, you can learn more HERE. Advertising is all about impact. Influencer marketing makes no […]

How Social Media affects advertising?

December 12, 2020

Author: Viktoria

Lately, consumer behaviour has changed drastically. This has influenced many industries, some more than others. Perhaps the greatest consequence of the spread of Internet connectivity […]

Guide to Word of Mouth Marketing

December 3, 2020

Author: Sophia

Are you aware that according to Invespcro, Word of Mouth Marketing drives $6 trillion of annual consumer spending? In fact, 64% of marketing professionals consider word of mouth marketing […]