3 Immortal Reasons Why Influencer Marketing Is Worth It
Marketers say that they waste 26% of their marketing budget on the wrong channels or strategies. Ouch. Since the digital space is changing, brands struggle to combat three costly marketing challenges: Brand communication is lacking trust. More and more people use ad blockers. Ads get more and more expensive. But just when the future of marketing […]
It’s a Match! How You Choose and Find the Right Influencer For Your Brand
We don’t know you that well (yet), but we guess that this scenario can give you sleepless nights: Your influencer marketing campaign was a flop. You’ve wasted money and time on the wrong influencers to promote your product. You’re frustrated and a bit embarrassed. And the blood vein in your boss’ forehead is pumping so […]
Why You Should Use Influencers as Part of Your Media Mix
Influencer Marketing grows in popularity. This blog post will reveal to you why you should consider influencers as part of your media mix. It is a well-known fact that technology and social media have caused significant changes in our lives. The effect is visible in every single aspect of our daily routines and behaviour. For […]
How to Win Consumers’ Trust With Influencers
Digital development has changed our lives completely. As a result, consumers today are savvier and more data-driven compared to their ancestors. The higher buyers’ expectations, the ease of information exchange, and the fierce competition have put great pressure on brands. Additionally, consumers tend to mistrust advertising and cast doubt upon how transparent the brand is. […]
How to Start Working With TikTok influencers
Maybe you have already started working with TikTok influencers, or perhaps you are contemplating getting started. If TikTok is uncharted territory for you, learn more about the platform before determining whether your company is ready to launch a campaign with an Influencer. By reading this article you’re already well on your way to discovering more […]
All You Need to Know About De-influencing – and How You Can Prevent the ‘SoMe Curse’ From Hitting Your Product
We learned the word “influencer” about, what feels like, two seconds ago. Now you have to know another – and just as important – one: De-influencer. Or anti-influencer. They’ve started a trend where social media creators de-influence their followers by telling them about products and brands not to buy or waste their money on them. Can […]
What Is an Influencer Engagement Rate – And Why It Matters
Influencer Marketing is quickly becoming a preferred marketing strategy among businesses who wish to increase their online presence to achieve the highest return on investment. Where these businesses may have relied on digital ads or social media posts, they are quickly realizing the benefits of having an influencer to drive traffic and brand recognition. Successful […]
3 Most Common Influencer Marketing Challenges
Influencer marketing, as part of digital marketing, has evolved impressively in recent years. Consequently, more and more companies start developing such a strategy and notice the positive effect it has on their organization. But as well as in every field there are certain things you should avoid doing. Here you find the most common influencer […]
Guide to Influencer Dark Posting
Social media marketing is a field with numerous opportunities. If your brand is not familiar with it, most probably you fall behind the competition. Certainly, there are various ways to promote your company using social media channels. Among the most profitable are collaborations with influencers and paid ads. Now you have the chance to combine […]
How much do influencers really cost?
One of the main challenges in Influencer Marketing is the price determination of influencers. Companies have already acknowledged the benefits of influencers, but marketers often fail in discovering the proper reward for influencer’s efforts. But how much do influencers cost and how can you determine the price range of every single one? Influencer Marketing is […]
