How to choose the right influencer

What to be aware of when choosing and influencer By Stelyana Hristozova, 10.02.2020To develop a successful Influencer Marketing campaign, a brand has to consider many significant points. This strategy type relies completely on creative influencers and the captivating content they create.People

Beginners guide to influencer marketing

Free e-book Beginners guide to influencer marketing All you need to know about influencer marketing before launching your first campaign.   From this whitepaper, you will learn: What is influencer marketing Why you should work with influencers How to find and

Ready-to-use Influencer Brief Template

Free template Ready-to-use Influencer Brief Template Take the first step to a successful influencer marketing campaign.  With this template, you can: Ensure your influencer marketing campaign's success Prevent any misunderstandings between your organization and the influencer Give an influencer a

How to predict Influencer Marketing ROI

Free E-Book Free E-book about how to predict Influencer Marketing ROI Forecast influencer performance and why it is important to your ROI This E-Book will help you with: Estimtions about influencer performance Influencer price negotations ROI estimations Campaign predictions

How much do influencers really cost?

How much do influencers charge? By Stelyana Hristozova, 10.02.2020One of the main challenges in Influencer Marketing  is the price determination of the influencer. Companies have already acknowledged the benefits of influencers, but marketers often fail in discovering the proper reward for

3 most common Influencer Marketing Challenges

3 most common influencer marketing challenges By Stelyana Hristozova, 07.02.2020Influencer marketing, as part of digital marketing, has evolved impressively in recent years. More and more companies start developing such a strategy and notice the positive effect it has on their organization. Therefore,

The Ultimate Guide To Creating An Impressive Influencer Marketing Brief

The ultimate guide to creating an impressive Influencer Marketing Brief By Stelyana Hristozova, 22.01.2020By implementing Influencers to a media strategy, a company can take advantage of the fame and credibility of a public figure, to fill the existing gap between its

How Social Media affects advertising?

How social media is changing advertisement By Stelyana Hristozova, 12.12.2019Many industries, some more than others, have been influenced by the changed behaviour of the typical consumer.​Perhaps the greatest consequence of the spread of Internet connectivity can be outlined in advertising. Media

Why should you consider influencers as part of your media mix?

Why influencer marketing? By Stelyana Hristozova, 05.12.2019It is a well-known fact that technology and social media have caused significant changes in our lives. The effect is visible in every single aspect of our daily routines and behavior, together with the way